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Sanitary products for the wholesale trade

Private label products for European wholesalers

Whether accessories, taps, showers or accessory products - Line Up manufactures individual private label products for leading European wholesalers in the sanitary industry. We realise products including packaging and labelling according to individual specifications.

Strengthened private label range

In order to strengthen the private label assortment in the sanitary trade, our customer had defined a wide range of different products: In addition to bathroom accessories such as towel rails, bathrobe hooks, soap dispensers and bath handles, we were also to implement individual sanitary tools and components.

Bath towel holder

Comprehensive solutions for the sanitary industry

Clear, structured work leads to clear results. That's why we first and jointly defined all the requirements for quality, price, design, packaging, assembly accessories as well as logistics and availability. Parallel to production, the digital master data, article information and planning data for the bathroom accessories and other articles were processed, optimised and made available to our customers in a timely manner. With the advantage that these were already available to all connected houses before the market launch.

Soap dispenser

Assured quality in the sanitary wholesale

In order to ensure the quality of all sanitary products for the wholesale trade, the Line Up Team is present at the all production facilities on site. We also ensure smooth logistics for high article availability and short replenishment times. From our headquarters in Mönchengladbach, all articles and assortments are bundled, commissioned, stored on request and distributed to the respective locations in Germany and Europe.

Let us also develop your private labels, new sanitary products and product ranges. Together, flexibly and with a focus on trends for the most effective distribution possible.

Toilet paper holder


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Personally there for you throughout Europe and in China. When will you become one of our satisfied customers?