Privacy policy

1. data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by you providing it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected in order to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information free of charge at any time about the origin, recipient and purpose of your stored personal data. You also have the right to demand the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for this purpose and for further questions on the subject of data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and tools from third-party providers

When you visit our website, your browsing behaviour may be analysed statistically. This is done mainly with cookies and so-called analysis programs. We only use analytics and marketing services if you have consented via our cookie banner. Detailed information can be found in the following privacy policy.
You can change or withdraw your consent at any time via “Cookie settings” in the footer.

2. General notes and mandatory information

Note on the responsible body

The responsible body for data processing on this website is:

Line Up Handels GmbH
Tomphecke 42
41169 Mönchengladbach

The responsible body is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. All you need to do is send us an informal e-mail. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
You can also change or withdraw your consent to cookies and similar technologies at any time via “Cookie settings” in the footer of this website.

Right of appeal to the competent supervisory authority

In the event of violations of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority in matters of data protection law is the State Data Protection Commissioner of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link:
www.bfdi.bund.de/.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from 'http://' to 'https://' and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

3. data collection on our website

Cookies

Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Some cookies are deleted automatically at the end of your visit (“session cookies”). Other cookies remain stored on your device until their storage period expires or you delete them. These cookies make it possible to recognise your browser on your next visit. You can set your browser to inform you when cookies are set and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. Cookies and similar technologies that are strictly necessary for operating the website (e.g. to store your cookie choice) are used on the basis of Section 25(2) No. 2 TDDDG and Art. 6(1)(f) GDPR; our legitimate interest lies in providing the website without technical errors. All other cookies and similar technologies (e.g. for analysing your browsing behaviour or for advertising purposes) are only used with your consent pursuant to Section 25(1) TDDDG and Art. 6(1)(a) GDPR. They are dealt with separately in this privacy policy.
You can change your settings at any time here.

Consent management (cookie banner)

On your first visit, our own cookie banner asks for your consent for the categories “Statistics” and “Marketing”; necessary cookies are always active. We store your choice (categories and time) in your browser's local storage (localStorage, entry “lu_consent”) for 12 months; after that, or after a change to the banner, we ask again. This information does not leave your device. The legal basis is Art. 6(1)(c) GDPR in conjunction with Art. 7(1) GDPR (proof of consent) and Section 25(2) No. 2 TDDDG.

Your choice is passed on to Google Tag Manager via Google Consent Mode and an event in the so-called dataLayer (see section 4), which only loads the individual services according to your consent. You can change or withdraw your choice at any time via “Cookie settings” in the footer; a withdrawal takes effect for the future.

Overview of cookies and storage periods

The following cookies and local storage entries may be set on our website (as of October 2026; we measured the storage periods on our website, the providers may change them):

• Necessary: “lu_consent” (local storage, your cookie choice), 12 months; “_lfa_consent” (Leadfeeder, stores your choice), 365 days.
• Statistics: “_ga” and “_ga_J4WJWLYGG7” (Google Analytics), 400 days; “_clck” (Microsoft Clarity), 365 days; “_clsk” (Microsoft Clarity), 1 day.
• Marketing: “_gcl_au” (Google Ads), 90 days; “IDE” (Google, domain doubleclick.net), 390 days; “_uetsid” (Microsoft Advertising), 1 day; “_uetvid” (Microsoft Advertising), 390 days; “MUID” (Microsoft, domains bing.com and clarity.ms), 390 days; “_fbp” (Meta), 90 days; “li_gc” (LinkedIn), 180 days; “bcookie” (LinkedIn), 365 days; “lidc” (LinkedIn), 1 day; “_lfa” (Leadfeeder), 365 days.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.
The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Storage of the IP address

Our comment function stores the IP addresses of users who post comments. Since we do not check comments on our site before they are activated, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.

Subscribing to comments

As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info mails. In this case, the data entered in the context of subscribing to comments will be deleted; however, if you have transmitted this data to us for other purposes and at another point (e.g. newsletter order), it will remain with us.

Storage period of comments

The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. offensive comments).

Legal basis

The storage of comments is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.

Contact and appointment enquiries

When you write to us through the contact form or the appointment request form, we process the data you enter (email address, company, name, phone number and your message) in order to handle and answer your enquiry.
The legal basis is Art. 6 para. 1 sent. 1 lit. b GDPR where your enquiry serves the preparation or performance of a contract, and otherwise our legitimate interest in answering enquiries under Art. 6 para. 1 sent. 1 lit. f GDPR.
Your enquiry is stored in our own customer system, assigned there to the company it came from, and forwarded by email to the responsible employees. It is not passed on to third parties for advertising purposes.
We store the data until your enquiry has been dealt with conclusively, and beyond that only for as long as statutory retention obligations require. You may request deletion at any time.

Applications through our careers form

If you apply through the form on our careers page, we process your contact details (email address, first name, last name, phone number) and the documents you submit exclusively in order to carry out the application procedure.
The legal basis is Sec. 26 para. 1 BDSG in conjunction with Art. 6 para. 1 sent. 1 lit. b GDPR.
Your documents are transmitted encrypted, stored briefly in our storage for forwarding and deleted there immediately afterwards. Within the company, only the people responsible for the application procedure receive your application.
We delete your application documents no later than six months after the application procedure has concluded, unless you have expressly permitted longer storage and no statutory retention obligations apply.

Hosting and data processing on our behalf

Our website and the systems behind it run on Amazon Web Services. The provider is Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, 1855 Luxembourg. Data submitted through our forms is processed in data centres in Frankfurt am Main. A data processing agreement under Art. 28 GDPR is in place with the provider.

Data transfer upon conclusion of a contract for services and digital content

We only transmit personal data to third parties if this is necessary within the framework of the contract processing, for example to the credit institution commissioned with the payment processing.
Further transmission of data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

4. Analysis tools and advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics 4. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses so-called cookies. These are text files that are stored on your device and that enable an analysis of your use of the website. The information generated in this way about your use of this website may be transferred to and stored on servers of Google LLC in the USA. Google processes this information on our behalf in order to evaluate your use of the website and to compile reports on website activity. Google LLC is certified under the EU-U.S. Data Privacy Framework; the transfer is based on the European Commission's adequacy decision. Google Analytics is only loaded if you have consented in the “Statistics” category. The legal basis is your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time via “Cookie settings” in the footer.

Newsletter

We reserve the right to inform customers who have already used our services or purchased goods from us from time to time by e-mail or in another way about our offers, unless they have objected to this. The legal basis for this data processing is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest lies in direct advertising (recital 47 DSGVO). Customers can object to the use of their e-mail address for advertising purposes at any time without incurring additional costs, for example via the link at the end of each e-mail or by e-mail to our e-mail address mentioned above.

IP Anonymisation

According to Google, Google Analytics 4 does not log or store IP addresses. Additional IP anonymisation, as was required with the previous version of Google Analytics, is therefore not necessary.

Browser plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by not giving or by withdrawing at any time your consent in the “Statistics” category:
Open cookie settings.
More information on how Google Analytics handles user data can be found in Google's privacy policy: here.

Order data processing

We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics with Google Analytics

This website uses the 'demographic characteristics' function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item 'Objection to data collection'.

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a tool with which we integrate tracking and statistics services on our website. It does not set any cookies itself and does not analyse any data, but it processes your IP address, which may also be transferred to Google LLC in the USA (EU-U.S. Data Privacy Framework). Google Tag Manager only loads the other services according to your consent. The legal basis is Art. 6(1)(f) GDPR; our legitimate interest lies in the simple and secure management of the integrated services.
Privacy policy of the provider

Google Consent Mode

We use Google Consent Mode (version 2). Our website passes your choice from the cookie banner to the Google services. As long as you have not consented, Google Analytics and Google Ads do not set any cookies or identifiers; Google then only receives cookieless signals (e.g. that a page was viewed), from which Google models aggregate figures. The legal basis is Art. 6(1)(f) GDPR; our legitimate interest lies in consent-compliant, data-minimising audience measurement.

Google Ads conversion tracking and remarketing

We use Google Ads. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With conversion tracking we measure whether visitors send an enquiry, arrange an appointment, register or contact us by phone or e-mail after clicking on an ad. With remarketing we can later show suitable ads to visitors of our website. Cookies are set for this purpose (see overview of cookies). The data may be transferred to Google LLC in the USA; Google LLC is certified under the EU-U.S. Data Privacy Framework.
Google Ads is only loaded with your consent in the “Marketing” category. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time via “Cookie settings” in the footer.
Privacy policy of the provider

Microsoft Advertising (Bing)

We use the conversion tracking “Universal Event Tracking” (UET) of Microsoft Advertising. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. This allows us to measure how visitors who come to us via an ad in the Bing search engine use our website and to show them suitable ads later. Cookies are set for this purpose (see overview of cookies). The data may be transferred to Microsoft Corporation in the USA; Microsoft Corporation is certified under the EU-U.S. Data Privacy Framework.
Microsoft Advertising is only loaded with your consent in the “Marketing” category. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time via “Cookie settings” in the footer.
Privacy policy of the provider

Microsoft Clarity

We use Microsoft Clarity. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Clarity records how visitors use our website (e.g. mouse movements, clicks and scrolling) and presents this as heatmaps and session recordings. This shows us where our website can be improved. Entries in form fields are not recorded. Cookies are set for this purpose (see overview of cookies). The data may be transferred to Microsoft Corporation in the USA; Microsoft Corporation is certified under the EU-U.S. Data Privacy Framework.
Microsoft Clarity is only loaded with your consent in the “Statistics” category. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time via “Cookie settings” in the footer.
Privacy policy of the provider

LinkedIn Insight Tag

We use the LinkedIn Insight Tag. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. It provides us with reports on the use of our website by LinkedIn members (e.g. industry or position, without conclusions about individual persons), measures the success of our ads on LinkedIn and allows us to show suitable ads on LinkedIn to visitors of our website later. Cookies are set for this purpose (see overview of cookies). Data may be transferred to LinkedIn Corporation in the USA; this is based on standard contractual clauses of the European Commission or the EU-U.S. Data Privacy Framework.
The LinkedIn Insight Tag is only loaded with your consent in the “Marketing” category. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time via “Cookie settings” in the footer.
Privacy policy of the provider

Meta Pixel

We use the Meta Pixel. The provider is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. It allows us to measure the success of our ads on Facebook and Instagram and to show suitable ads there to visitors of our website later. Cookies are set for this purpose (see overview of cookies). Data may be transferred to Meta Platforms, Inc. in the USA; this is based on the EU-U.S. Data Privacy Framework or standard contractual clauses of the European Commission. Insofar as we are jointly responsible with Meta (Art. 26 GDPR), this concerns the collection and transmission of the data to Meta.
The Meta Pixel is only loaded with your consent in the “Marketing” category. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time via “Cookie settings” in the footer.
Privacy policy of the provider

Leadfeeder

We use Leadfeeder by Dealfront Group GmbH, Durlacher Allee 73, 76131 Karlsruhe, Germany, to recognise which companies are interested in our services. The legal basis is Art. 6(1)(f) GDPR; our legitimate interest lies in approaching interested business customers. Insofar as cookies are used, this only happens with your consent in the “Marketing” category (Art. 6(1)(a) GDPR, Section 25(1) TDDDG). You can object to the processing at any time and withdraw your consent via “Cookie settings” in the footer.
Privacy policy of the provider

YouTube

We embed YouTube videos on our website in privacy-enhanced mode (youtube-nocookie.com). The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. A video is only loaded when you click “Play video”; before that, no data is transferred to YouTube. After the click, a connection to YouTube's servers is established, during which your IP address and the page viewed, among other things, are transmitted, and YouTube may store information on your device. Data may be transferred to Google LLC in the USA; Google LLC is certified under the EU-U.S. Data Privacy Framework. The legal basis is Art. 6(1)(f) GDPR and Section 25(2) No. 2 TDDDG, as you expressly request playback.
Privacy policy of the provider